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Website Design & AI Systems · Liverpool, UK

Modern websites built to convert, scale & last.

I'm Adus Michael — a digital consultant and AI strategist helping creators and small businesses across the UK build powerful online systems that work for them, not the other way around.

12+Brands launched
7–21Day delivery
100%Clear, fixed pricing
Adus Michael, digital consultant and AI strategist, in his office
Fast & secureSpeed-optimised builds
🤖
AI-poweredAutomation built in

Trusted by business owners & service providers across the UK

LocalBizPro HubQuick Fleet LogisticsTopstar Beauty WorldSwiftshine OperationsScrub MagicManaging OutcomesEaglecrest GSLKusy Ltd LocalBizPro HubQuick Fleet LogisticsTopstar Beauty WorldSwiftshine OperationsScrub MagicManaging OutcomesEaglecrest GSLKusy Ltd
Why work with me

Not just pretty pages — systems that work

Most websites fail because they're overdesigned, built without SEO, then handed over with zero support. I do the opposite.

01

Built to convert

Every page is structured around one job: turning visitors into leads, bookings and customers — with clear calls-to-action that actually get clicked.

02

Fast, secure & SEO-ready

Speed-optimised, properly indexed, and hardened for security. Your site ranks for the right keywords and loads in a blink.

03

Supported, not abandoned

No tech overwhelm. I either teach you to manage it, or manage it for you with ongoing care plans — so your site never goes stale.

What I do

Everything you need to grow online

From the first wireframe to full automation, I help individuals and small businesses build a presence that earns.

💻

Website Design

Modern, mobile-responsive websites that look the part and convert visitors into paying clients.

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Business Automation

Connect your bookings, emails, CRM and content so routine work runs itself while you focus on clients.

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🧠

AI Strategy

Practical AI systems that cut costs, save hours and unlock new digital income streams for your business.

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Branding & Identity

A consistent, professional brand — logo, colours, voice — that makes you instantly recognisable.

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📄

CV Revamp & Career

Stand-out CVs, interview coaching and career development to help you land the role you want.

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📚

eBooks & Products

Digital guides and tools that turn your knowledge into income — created, packaged and ready to sell.

Browse shop →
Client results

What people say

★★★★★

"Adus rebuilt our site in under two weeks and bookings have genuinely doubled. Clear pricing, no jargon, no stress."

Portrait of a satisfied UK business owner
Sarah WhitfieldFounder, Swiftshine Operations
★★★★★

"The automation he set up saves me a full day every week. It just runs in the background — exactly what was promised."

Portrait of a logistics company director
Daniel OkaforDirector, Quick Fleet Logistics
★★★★★

"Professional from start to finish. My new site looks better than competitors twice my size, and I can finally update it myself."

Portrait of a beauty business owner
Amara BelloOwner, Topstar Beauty World
Adus Michael, digital consultant and AI strategist, at his desk
About Adus

Empowering creators to work smarter with AI

Over the years, I've helped entrepreneurs, small businesses and content creators automate their systems, attract clients and generate income using simple, affordable digital tools.

  • Hands-on builder, not a faceless agency
  • UK-based with global clients
  • Clear pricing — no hidden costs, ever
My Story

Ready to bring your website to life?

Let's build something clean, fast and future-proof — and get you in front of the clients searching for you right now.

About Adus Michael

The person behind your next website

Digital consultant, AI strategist and the builder who actually picks up the phone.

Adus Michael, digital consultant and AI strategist
My story

Hi, I'm Adus.

I empower online creators to leverage AI for smarter content creation, cut costs, and unlock multiple digital income streams. I help creators and businesses build powerful online systems that work for them — not the other way around.

I build modern websites and automation systems for individuals and small businesses, and I help freelancers use AI tools to save time, generate income and scale. Alongside that, I create eBooks, digital products and consulting sessions to support clients and learners every step of the way.

It started with a simple belief: great technology shouldn't be confusing or out of reach. So I make it clear, affordable and genuinely useful.

My mission

Work smarter, earn more, build freedom

My mission is to build trust and credibility while helping everyday people and small businesses harness the tools that big companies take for granted. Whether you're launching your first website or upgrading an existing one, I design fast, secure, conversion-focused systems that actually work for your business.

No confusion. No hidden costs. No tech overwhelm.

See How I Help
Analytics dashboard showing business growth from a well-built website
What makes me different

Why clients pick me over an agency

🤝

You work with me directly

No account managers, no hand-offs. The person you brief is the person who builds — and supports — your site.

💰

Transparent, fixed pricing

Clear packages from £450. You know exactly what you're paying before we start. No surprise invoices.

🚀

Systems, not just sites

I build usable systems you can manage — with automation and AI baked in so your business runs smoother.

12+Businesses launched
10+Digital products created
7–21Day average delivery
UKBased, globally serving

Let's build something together

Tell me where you are and where you want to be. The first call is free and there's no pressure.

Services & Pricing

Website design services built for growth

Clear pricing. Clean design. Built for growth — not stress. Choose a package or mix and match.

What I offer

Six ways I help you win online

💻

Website Design & Development

Custom, mobile-responsive websites with clean UX, fast load times and proper SEO foundations. From one-pagers to full e-commerce stores.

Business Automation

Email sequences, booking systems, CRM and content workflows connected so the repetitive work runs itself.

🧠

AI Strategy & Consulting

A practical roadmap for using AI to cut costs, create content faster and open new income streams — tailored to your business.

Branding & Online Presence

Logo, colour system, messaging and social profiles that make your brand look established and trustworthy.

📄

CV Revamp & Career Development

Recruiter-ready CVs, LinkedIn optimisation and interview coaching to fast-track your next opportunity.

📚

eBooks & Digital Products

I'll help you package your knowledge into guides and products that sell — and build the funnel to sell them.

Website packages

Simple, fixed pricing

One-time builds with clear deliverables. Domain, hosting & SSL renew yearly for a fee — and I'll always remind you in advance.

Starter Launch

Starter Website

Best for individuals & small businesses

£450 one-time
  • Up to 5 designed pages
  • Mobile & tablet responsive
  • Basic SEO setup
  • Contact form & social links
  • Speed & performance optimisation
  • 7 days post-launch support
  • Delivery: 7–10 working days
Hire Me
Most popular

Business Growth

Best for growing brands & service businesses

£850 one-time
  • Everything in Starter, plus:
  • Up to 10 custom pages
  • Blog or portfolio setup
  • Advanced on-page SEO
  • Lead capture & CTA optimisation
  • Analytics & Search Console
  • 14 days post-launch support
Hire Me
Premium

Premium / E-commerce

Best for online stores & serious brands

£1,500 from
  • Custom UI/UX design
  • WooCommerce & advanced functionality
  • Product, payment & checkout setup
  • User roles & accounts
  • Automation & integrations
  • Full security configuration
  • 30 days post-launch support
Hire Me

Optional care plans keep your site secure and updated: Essential Care £40/mo or fully Managed £90/mo. Recommended, never compulsory.

The process

How it works

A simple four-step path from first hello to a live, working website.

Discover

A free call to understand your goals, audience and what success looks like for you.

Strategy

I map the pages, structure and SEO keywords, then agree a fixed scope and price.

Build

Design and development with regular check-ins — no disappearing for weeks.

Launch & Support

We go live, I hand over the keys (or manage it), and you're supported after launch.

Questions

Frequently asked

Most Starter sites take 7–10 working days, Business Growth 10–14 days, and Premium builds 14–21 days. Timelines start once I have your content and brand assets.

No. The build is a one-time fee. The only recurring cost is domain, hosting and SSL, which renew yearly — and I send a reminder invoice two months before renewal so nothing catches you out.

Yes. Every build includes SEO foundations — clean structure, meta titles and descriptions, fast loading and proper indexing — so you're set up to rank for the keywords that matter to your business.

Absolutely. I build manageable systems and show you how to run them. Prefer to be hands-off? My care plans handle updates, edits and maintenance for you.

I'm based in the UK but work with clients globally. Calls and project management happen online, so location is never a barrier.

Find the right package for you

Not sure where you fit? Book a free call and I'll recommend the best option for your goals and budget.

Portfolio, Products & Community

Work, products & ideas worth exploring

A look at recent client websites, the digital products in my shop, and fresh posts from the community.

LocalBizPro Hub business directory website design
Website · Directory

LocalBizPro Hub

A clean, searchable business directory built to connect local services with the customers looking for them.

Visit site →
Quick Fleet Logistics transport company website
Website · Logistics

Quick Fleet Logistics

A bold, trustworthy site for a logistics firm — with clear service pages and an easy quote-request flow.

Visit site →
Topstar Beauty World salon and beauty e-commerce website
Website · Beauty

Topstar Beauty World

An elegant beauty brand site with online booking and a polished product showcase that converts browsers to clients.

Visit site →
Swiftshine Operations cleaning services website design
Website · Cleaning

Swiftshine Operations

A conversion-focused site for a cleaning company, with service areas, testimonials and a one-tap booking CTA.

Visit site →
Adus Michael — Web Hub website screenshot
Portfolio · Own Site

Adus Michael — Web Hub

My personal hub for services, products and resources.

Visit site →
AdusMichael.com website screenshot
Portfolio · Own Site

AdusMichael.com

My main consultancy site — packages, products and booking.

Visit site →
Amadur's Grid website screenshot
Portfolio · Own Site

Amadur's Grid

My tech brand: web, apps, AI and CPD-certified training.

Visit site →
ShopMaris website screenshot
Portfolio · Own Store

ShopMaris

My Shopify store for digital products and gadgets.

Visit site →
Great Learning E-Portfolio website screenshot
Portfolio · E-Portfolio

Great Learning E-Portfolio

My professional analytics e-portfolio (PGP-BABI program).

Visit site →
Afri-Learn Global website screenshot
Portfolio · Web App

Afri-Learn Global

An e-learning platform built for African learners and educators.

Visit site →
Healthcare Career Readiness Hub website screenshot
Portfolio · Web App

Healthcare Career Readiness Hub

AI-powered NHS career-readiness platform using the HCRM™ method.

Visit site →
HCRH — Preview Build website screenshot
Portfolio · Web App

HCRH — Preview Build

Staging environment for the Healthcare Career Readiness Hub.

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Horeb Ltd — Events website screenshot
Portfolio · Web App

Horeb Ltd — Events

Event listing and management site for Horeb Ltd.

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Horeb Ltd — CRM website screenshot
Portfolio · Web App

Horeb Ltd — CRM

A custom CRM portal for managing clients and bookings.

Visit site →
Local Business Hub website screenshot
Portfolio · Web App

Local Business Hub

A directory app connecting local businesses with customers.

Visit site →
SE-GMS website screenshot
Portfolio · Web App

SE-GMS

A grant and operations management system web app.

Visit site →
WeShop4You website screenshot
Portfolio · E-commerce

WeShop4You

An online shopping storefront build.

Visit site →
Apex Operator website screenshot
Portfolio · Web App

Apex Operator

An operations management dashboard web app.

Visit site →
Local Directories website screenshot
Portfolio · Web App

Local Directories

A local business directory platform.

Visit site →
LocalBizPro Hub — Partners website screenshot
Portfolio · Web App

LocalBizPro Hub — Partners

Partner portal for the LocalBizPro Hub network.

Visit site →
DLR Project website screenshot
Portfolio · Web App

DLR Project

A custom web application build.

Visit site →
My Care Office website screenshot
Portfolio · Web App

My Care Office

A management portal for a health & social care provider.

Visit site →
Speed Across website screenshot
Portfolio · Web App

Speed Across

A logistics and delivery management web app.

Visit site →
Dunni's Drinks website screenshot
Portfolio · Client Site

Dunni's Drinks

Brand site for a UK natural drinks business (Zobo & Tigernut).

Visit site →
Reid Removals Ltd website screenshot
Portfolio · Client Site

Reid Removals Ltd

Website for a Shetland-based family removals firm (est. 1976).

Visit site →
Horeb Afro Stock website screenshot
Portfolio · E-commerce

Horeb Afro Stock

An online store for African foods and groceries.

Visit site →
NMA Shop website screenshot
Portfolio · E-commerce

NMA Shop

An online shop storefront build.

Visit site →
Amadurs Invoices website screenshot
Portfolio · Web App

Amadurs Invoices

An invoicing web app for small businesses.

Visit site →
The Side Income Handbook digital eBook cover
eBook

The Side Income Handbook

Over 15 practical side-hustle ideas and tools you can start today — no experience needed.

View product →
The Ultimate Digital Product Guide eBook
eBook

The Ultimate Digital Product Guide

Your roadmap to creating, marketing and selling digital products — and turning skills into passive income.

View product →
The Ultimate Job Interview Cheat Sheet with consultation
eBook + Coaching

Job Interview Cheat Sheet

Common interview questions with insider answers — plus a 1:1 consultation to sharpen your delivery.

View product →
The AI Automation Playbook digital product
Playbook

The AI Automation Playbook

Step-by-step systems to automate content, admin and marketing using AI tools that save you hours.

View product →
Article on using AI to save time as a creator
Community post

5 Ways Creators Can Use AI to Save 10 Hours a Week

There's always more to do than hours in the day. Here are five practical AI workflows that buy your time back.

Read more →
Guide to turning your knowledge into a digital product
Community post

How to Turn Your Knowledge Into a Digital Product

If you've ever solved a problem for someone, you already have what it takes. Here's the process to package it.

Read more →
Why every freelancer needs a personal website
Community post

Why Every Freelancer Needs a Personal Website

Most creators aren't short on talent — they're short on systems. A personal site is the first system to fix.

Read more →

Want to be the next case study?

Let's design a site that outperforms your competitors and gives you something to be proud of.

Get in touch

Let's start a conversation

Tell me about your project and I'll get back to you within one working day. Prefer to talk? Book a free call.

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Contact details

📍
LocationLiverpool, United Kingdom
🕐
HoursMon–Fri, 9:00–18:00 GMT
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